Funnel Comparison
| Features | GA Standard (Goals) | GA 360 Funnel | SkyGlue Funnel |
|---|---|---|---|
| Funnel Scope | Session only | Session or User | Session or User |
| Funnel Steps | One URL Only | URLs, Events and many options | URLs, Events and many options |
| Retroactive (use historical data) |
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| Advanced Funnel Configuration | |
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| Identify missing conversion paths in funnel setup | |
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| Break down conversion rate on various dimensions |
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| Slice and dice converted or dropped visitor in each step |
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| Zoom in on individual visitors to understand WHY | |
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| Price | Free | Expensive | Free or low cost |
Funnel Setup Options Compare
| Features | GA Standard (Goals) | GA 360 Custom Funnel | SkyGlue Funnel |
|---|---|---|---|
| Funnel Goal types | URL or Event | Many options | Many options |
| Funnel Step types | URL Only | Many options | Many options |
| Retroactive (use historical data) |
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| Combined logical definitions (AND/OR) allowed in funnel steps | |
AND only | AND or OR |
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Funnel scope allowed
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Session Only
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Session or User
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Session or User
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Support both Closed and Open Funnel
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Duplicate Funnels easily
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Easily change funnel step order by drag and drop
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| Max Steps | 20 | 5 | 10 |
| Create funnels using checkboexes in individual visitor report | |
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| Features | GA Standard (Goals) | GA 360 Custom Funnel | SkyGlue Funnel |
|---|---|---|---|
| Funnel Goal types | URL or Event | Many options | Many options |
| Funnel Step types | URL Only | Many options | Many options |
| Retroactive (use historical data) |
|
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|
| Combined logical definitions (AND/OR) allowed in funnel steps | |
AND only | AND or OR |
|
Funnel scope allowed
|
Session Only
|
Session or User
|
Session or User
|
|
Support both Closed and Open Funnel
|
|
|
|
|
Duplicate Funnels easily
|
|
|
|
|
Easily change funnel step order by drag and drop
|
|
|
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| Max Steps | 20 | 5 | 10 |
| Create funnels using checkboexes in individual visitor report | |
|
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Funnel Analysis Options Compare
| Features | GA Standard ( Funnel or Goal flow) | GA 360 Custom Funnel | SkyGlue Funnel |
|---|---|---|---|
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Basic conversion rate data
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Analyze historic data before funnel creation
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Filter visitors by segment
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Change funnel steps when analyzing
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Break down conversion rate on various dimensions
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Identify missing conversion paths in funnel definitions
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Compare funnels side-by-side in different date ranges
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Conversion distribution chart
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Slice and dice converted or dropped visitors in each step
|
|
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| Zoom in on individual visitors to understand WHY | |
|
|
Funnel Analysis Options Compare
| Features | GA Standard (Goals) | GA 360 Funnel | SkyGlue Funnel |
|---|---|---|---|
| Funnel Goal | URL or Event | URL/Event/Both | URL/Event/Both |
| Funnel Steps | URL Only | URL/Event/Both | URL/Event/Both |
| Retroactive (use historical data) |
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| Funnel Step definition condition | Only One | Multiple Allowed | Multiple Allowed |
| Funnel Step AND condition |
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| Funnel Step OR condition |
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Support both Closed and Open Funnel
|
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Session scoped funnel
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User scoped funnel (across sessions)
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Segment visitors by Funnel Steps
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Duplicate Funnels easily
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Compare difference in Open funnel and Closed Funnel easily
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Compare various dimensions on conversion rate
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Compare various dimensions on conversion steps
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Conversion distribution chart
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Analyze why visitors not following funnel to a step
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Study individual behavior on converted visitors in each steps
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Study individual behavior on dropped visitors in each steps
|
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Easily change funnel step order by drag and drop
|
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|
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Filter visitors by segment
|
|
|
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Features
|
GA Standard (Goals)
|
GA 360 Funnel
|
SkyGlue Funnel
|
|---|---|---|---|
|
Support both Closed and Open Funnel
|
|
|
|
|
Session scoped funnel
|
|
|
|
|
User scoped funnel (across sessions)
|
|
|
|
|
Segment visitors by Funnel Steps
|
|
|
|
|
Duplicate Funnels easily
|
|
|
|
|
Compare difference in Open funnel and Closed Funnel
|
|
|
|
|
Compare various dimensions on conversion rate
|
|
|
|
|
Compare various dimensions on conversion steps
|
|
|
|
|
Conversion distribution chart
|
|
|
|
|
Analyze why visitors not following funnel to a step
|
|
|
|
|
Study individual behavior on converted visitors in each steps
|
|
|
|
|
Study individual behavior on dropped visitors in each steps
|
|
|
|
|
Easily change funnel step order by drag and drop
|
|
|
|
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Filter visitors by segment
|
|
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| Column 1 Value 17 | Column 2 Value 17 | Column 3 Value 17 | Column 4 Value 17 |
| Column 1 Value 18 | Column 2 Value 18 | Column 3 Value 18 | Column 4 Value 18 |
GA standard edition has a funnel visualization report. GA premium (GA 360) has a custom funnel report. The following table compares SkyGlue funnel report with these two reports.
Major Differences
|
Features
|
GA Standard (Goals)
|
GA Premium Funnel
|
SkyGlue Funnel
|
|---|---|---|---|
|
Funnel Goal
|
URL or Event
|
URL/Event/Both
|
URL/Event/Both
|
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Funnel Steps
|
URL Only
|
URL/Event/Both
|
URL/Event/Both
|
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Retroactive (use historical data)
|
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Funnel Step definition condition
|
Only One
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Multiple Allowed
|
Multiple Allowed
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Funnel Step AND condition
|
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Funnel Step OR condition
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More Detailed Comparisons
|
Features
|
GA Standard
|
GA Premium
|
SkyGlue
|
|---|---|---|---|
|
Support both Closed and Open Funnel
|
|
|
|
|
Session scoped funnel
|
|
|
|
|
User scoped funnel (across sessions)
|
|
|
|
|
Segment visitors by Funnel Steps
|
|
|
|
|
Duplicate Funnels easily
|
|
|
|
|
Compare difference in Open funnel and Closed Funnel
|
|
|
|
|
Compare various dimensions on conversion rate
|
|
|
|
|
Compare various dimensions on conversion steps
|
|
|
|
|
Conversion distribution chart
|
|
|
|
|
Analyze why visitors not following funnel to a step
|
|
|
|
|
Study individual behavior on converted visitors in each steps
|
|
|
|
|
Study individual behavior on dropped visitors in each steps
|
|
|
|
|
Easily change funnel step order by drag and drop
|
|
|
|
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Filter visitors by predefined Advanced segment
|
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To be supported
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Filter visitors by ad-hoc conditions
|
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To be supported
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