Great News! Google Analytics just made two big announcements: 1, Google Analytics premium now available for enterprise customers 2, Real-time feature available for both free and paid version We feel this is an exciting move for Google Analytics. It is acting to meet the needs of enterprise customers who want customer support and guarantees. In [...]
We got several questions on how Google Analytic event tracking category, action and labels are used in SkyGlue. This post will explain this in details. The Google Event Tracking data model has the following components which map directly to elements in the Analytics Reports interface: categories actions labels values implicit count Here is the definition [...]
SkyGlue helps you get deeper understanding about your visitors. Here is an example how SkyGlue helped us own engaging with our visitors better. we used to have only one image (the first one) in the image gallery at our home page. Since we are using SkyGlue ourselves, we found many people clicked the "next" arrow [...]
As our users increase, we feel it is vital to let people know in a more direct way what benefits SkyGlue actually brings them. We are working on setting up some tutorials. Firstly, we like to share with you a few examples how SkyGlue helped ourselves. Yes, we are using SkyGlue on our own website! [...]
SkyGlue is featured on Business Insider: http://www.businessinsider.com/skyglue-its-like-the-cia-for-your-website-2011-7. We have received overwhelming signups/feedbacks/suggestions. We appreciate your warmest support and are very encouraged to see so many people wanted to try our product. Our goal is to help you improve your business. We have been sending out a large number of invitation codes recently and we are [...]
Conversion funnel is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce web site and finally converting to a sale. The metaphor of a funnel is used to describe the decrease in numbers that occur at each step of the [...]
Anil Batra Anil is a local analytics expert here in Seattle. He was mentioned in my previous blog on Individual Visitor Statistics vs Aggregated Data. He writes insightful thoughts on web analytics. Avinash Kaushik Best blog on web analytics. Most well-known person in the field; not to mention his most popluar book Web Analytics 2.0. [...]
Page View tracking measures which pages on a website are viewed by individual visitors, their refering urls and visitor geographic locations, etc. These are pretty standard statistics that a lot of web analytics software provides. And often times, free. Event tracking provides an in-depth analysis of your user's actions on a page. With an implementation [...]
I came across a post written by a fellow Seattle web analytics guru Anil Batra on the same topic I plan to write about today - Individual visitor tracking vs aggregated statistics. Great post Anil! So, rather than re-writing the topic, I will just go from there. I wouldn't say which one is the way [...]
Many small businesses and startups struggle on balancing their limited marketing efforts between improving customer lifetime value/retention & finding new customers. I thought it might be worthwhile to write a post here and get readers some perspectives. Customer Lifetime Value (CLV), simply put, is the profit you are expected to receive from sales and services [...]
