How to Build and Use a SkyGlue Funnel

SkyGlue funnel is a very powerful tool that enables you to improve conversions and boost visitor engagement. It allows you to create funnels instantly out of nearly any website user action.

SkyGlue funnel is super easy to build. Simply click on the “New Funnel” button under “Funnel Report” and add the funnel steps.  Alternatively,  you can pick funnel steps directly from your SkyGlue user report. Funnel reports are generated right away.

You can also create funnels based on page. If you have an e-commerce website, It would be vital to understand how many visitors landed on your product page, accessed the add-to-cart page, went to the login page and eventually arrived at the checkout page.

Sometimes if maybe beneficial to create funnel report solely based on event or a combination of both event and page. On your lead generation form, you may want to to monitor user navigation on the form fields and find out where the biggest drop-off step is and why. When visitors finally reached the credit card checkout page, you many wonder why some of them did not hit the most important “Purchase” button.

Besides page and event, SkyGlue allows you to build funnels using dimensions such as source, medium, campaign and even custom dimensions as funnel steps.

Since SkyGlue is built on top of Google Analytics, it preloads all of GA’s drill-down dimensions (Google Adwords, Google E-commerce, Traffic Source, Custom Dimensions, etc.) and allows you to turn one funnel into multiple funnels by switching among different dimensions, such as location, campaign, keyword, device, browser, etc. You also have the option to see the report as either an Open Funnel (where a user can enter the funnel process at any step) or a Closed Funnel (where a user must follow every step defined in the funnel).  The funnel side by side comparison feature allows you to understand immediately how your recent web changes are performing with benchmarks and why.

What is unique about SkyGlue funnel report is it gives you the option to view all individual visitors under each funnel step and even their detailed click paths. You can simply click on each step to retrieve the SkyGlue user report.  Such level of detail on a funnel report is only available with SkyGlue.

SkyGlue funnel gives you full flexibility to choose any funnel steps and understand conversion rate. You can compare funnels side by side from multiple time periods to understand effect of web changes. With the SkyGlue custom funnel report, you can immediately begin to identify problems in your conversion process, create better end user experiences and improve conversions.

Check out the short SkyGlue funnel video on how to create an instant funnel.

To find out the differences between funnels offered by GA premium and SkyGlue. Please check out the detailed comparision chart.