Compare Standard Google Analytics Goals, Google Analytics 360 Funnels and SkyGlue Funnels
Standard free Google Analytics allows you to define “goals” and create basic funnels using the “funnel visualization” or “goal flow” report. However, they are not retroactive. In addition, you need to define goals first and wait for the data to be collected. The funnel configuration options are limited.
Google Analytics 360 has a custom funnel report feature. It allows you to create retroactive funnels and provides more configuration options. However, it is expensive (starts at $150,000/year).
Neither standard Google Analytics nor Google Analytics 360 allows you to drill down on individual visitors to understand why visitors drop in the funnel and how you can improve the conversion rate.
The table below compares SkyGlue funnel report with these reports.
Funnel Setup Options
| Features | GA Standard (Goals) | GA 360 Custom Funnel | SkyGlue Funnel |
|---|---|---|---|
| Funnel Goal types | URL or event | Many options | Many options |
| Funnel Step types | URL only | Many options | Many options |
| Retroactive (use historical data) |
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| Combined logical definitions (AND/OR) allowed in funnel steps | |
AND only | AND or OR |
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Funnel scope allowed
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Session only
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Session or User
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Session or User
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Support both closed and open funnel
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Duplicate funnels easily
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Change funnel step orders by drag-and-drop
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| Max steps | 20 | 5 | 10 |
| Create funnels using checkboxes in individual visitor report | |
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Funnel Analysis Options
| Features | GA Standard ( Funnel or Goal flow) | GA 360 Custom Funnel | SkyGlue Funnel |
|---|---|---|---|
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Basic conversion rate data
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Analyze historic data before funnel creation
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Filter visitors by segment
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Change funnel steps when analyzing
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Break down the conversion rate on various dimensions
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Identify missing conversion paths in funnel definitions
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Compare funnels side-by-side with different date ranges
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Conversion distribution chart
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Slice and dice converted or dropped visitors in each step
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| Zoom in on individual visitors to understand WHY | |
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