CRM Integration: Source, Medium and Campaign Tracking
You can use SkyGlue to track source, medium and campaign data and other Google analytics campaign information of your visitors. SkyGlue can set these values as hidden fields in your web lead form and your backend CRM system can receive these values when users submit forms on your website.
You need to add hidden fields such as the following in your web form.
The important part is the placeholder value part (start and end with “#”, e.g. “#sg_cp_source#”) in the form input element. The name can be any value you like.
Since you are already saving other visitor data (e.g. name, email) to your CRM system or the backend system, you can store the above fields using the same/similar method.
In addition, if you also want to get the data about how a visitor came to the website in the first visit (first click), you can use the same approach. The placeholder values have “_fc” suffixes to indicate “first click (fc)”.
Please note: Such tracking requires the CRM integration activation. Please contact us to activate the service.
You can also send web visitor IDs to your CRM using the hidden fields. Please see collect web visitor Ids in CRMs.